How many logos can you name? Macdonalds? Nike? Apple? All huge multinational corporations with millions to spend on building brand recognition. Have a look at logos and see how they work – pay attention to the colour schemes and simple designs. You will probably also find that, although you couldn’t recall them immediately when you see them you immediately recognise them – banks, shops and products. Can you immediately recall the OCA logo?
OCA Graphic Design Core Concepts – Part 5
In terms of memorability of logos, I can list some that are easy to remember, such as Nike, Apple, Beats, McDonald’s, Pepsi, Twitter, Snapchat, Amazon etc. I wanted to research the evolution of the designs of some of these memorable logos, to gain a better understanding as to why they are so memorable.
Apple
The first Apple logo was created in 1976 by Ronald Wayne, it was a crest of Isaac Newton sitting under an apple tree (when he discovered gravity). However, the logo was too detailed and was deemed old fashioned. For about 20 years the rainbow apple was used as the logo and in 1998 they decided to keep it monochrome. Then it was a sort of metallic logo and now it’s back to a solid monochrome colour, usually varying from black, white or grey.
Nike
The Nike logo is extremely simple yet so effective, everyone recognises Nike just from a tick. Previous versions of the logo would have Nike written above the tick, however in recent ads and branding the tick is sufficient enough.
Nike originally known as Blue Ribbon Sports was founded in 1964. However, by 1971 they change their name to Nike Inc., after severing ties with their Japanes shoe import Tiger. The new logo was created by a student called Carolyn Davidson for just $35.
After a few changes by 1995 the brand was just a single swoosh, which is really effective in branding as it is simple but effective.
Amazon
The first few logos for Amazon were not great it wasn’t until 2000, when amazon had a logo that stuck with minimal iterations. In terms of branding and marketing, Amazon are using the same method as Nike, with the minimalistic arrow on their parcels and ads.
The OCA logo, although I would say a very basic logo, is memorable. From memory I can recall it as having
Rukaiya's OCA Learning Log 